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Privacy Policy

Advanced Molecular Diagnostics are dedicated to protecting the privacy of our customers and site visitors. We appreciate and respect the importance of data security on the internet and strongly believe you as a customer or visitor should feel informed when it comes to our handling of your information. This notice explains the following:

Personal identification information

AMD may collect personal identification from users in various forms including, but not limited to the following:

  • Users visiting the site
  • Registration
  • Order placing
  • Newsletter subscription
  • Participation of surveys
  • Data entry in form
  • Connection with other activities, services, features or resources made available on our site.

Users may be asked for as appropriate; name, email address, home-mailing address, phone number and debit/credit card information.

We will only collect personal information from users if they voluntarily submit such information to us. Users may refuse to supply their personal identification, with the understanding that it may prevent them from engaging in certain site related activities.

Non-personal identification information

AMD may collect non-personal identification about users whenever they interact with our site. Non-personal data may include the name of user’s browser, type of device used to access our site. Technical information regarding the user’s means of connection to the site such as the operating system, internet providers utilised and other similar data.

Web browser cookies

Our site may use ‘cookies’ to enhancer the user’s experience. The user’s web browser places cookies on their hard drive for record keeping and occasionally tracking information about them. The user may choose to alter their preferences to refuse cookies or be alerted when cookies are being sent – should the user choose to modify browser preferences; certain parts of our site may not function accordingly.

How do we collect information about you?

In the case of interaction with us, we will collect your information in three possible ways:

  1. When you directly give information to us (Directly Provided Data).
  2. When you sign up to our site, purchase our products or communicate, you may voluntarily provide us with certain information – for example: Filling in text boxes, clicking active buttons on our site such as ‘Add to Bag.’ All above information requires a direct action by yourself at that time for us to receive it.
  3. When you voluntarily give us permission to obtain data from other accounts (User Authorised data). Depending on your settings and privacy policies for other online services, you may choose to give us permission to acquire information from your account with the other services, such as linking your social media page with our site.

How we use acquired information

AMD may collect and use the visitor’s personal information for the following purposes:

  • To improve customer service

Information provided helps us respond to your service requests and support needs more efficiently.

  •  To personalise user experience

We may use information in the aggregate to understand how our users use the services and resources provided on our site.

  • To improve our Site

We may use feedback you provide to improve our products and services.

  •  To process payments

We may use the information provided during order placing for an adequate purchasing service. We do not share this information with outside parties except to the extent necessary to provide the service efficiently.

  • To run a campaign, contest, survey and other related marketing content

To send users information and content they agreed to receive about relevant topics we think will be of interest to them.

  •  To send periodic emails

We may use the user’s email address to send information and updates pertaining to their previous orders. It may also be used to respond to their enquiries, questions and/or other requests. Should the user decide to opt-in to our mailing list, they will receive emails that may include company news, updates, related product/service information etc. If at any time, the user would like to suspend their subscription, we have included detailed ‘unsubscribe’ instructions at the bottom of each email. Alternatively, the user may contact us via our Site.

How we protect your information

We adopt an appropriate method of collecting data, storage and processing practices and security measures to protect against unauthorised access, alterations and disclosure/destruction of personal information – this includes the user’s username, password, transaction data and all other information stored on our site.

Sharing your personal information

We do not sell, trade, or rent users personal identification to others. We may share generic, aggregated demographic data not linked to any personal details of visitors/users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Third party websites

Users may find advertising or other content that link to the sites/services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and therefore not responsible for the practices employed by websites linked to or from our site. In addition, these sites or services, including their content and links, may be constantly changing – they may have their own privacy and customer service policies. Browsing and interaction on any other website, including websites which have a link to our site, is subject to that website’s own terms and policies.

Changes to this privacy policy

AMD have the discretion to update this privacy policy at any time. All updates will be revised at the bottom of this page. We encourage users to frequently check this page for to stay informed about how we are helping to protect the personal information collected. By accessing our site, you acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of any modifications.

Your acceptance of these terms

By using this site, you signify your acceptance of this policy. If you do not agree to this policy, please discontinue use of the site. Your continued use of the Site following the posting of changes to this policy will deem your acceptance of those changes.

Last updated: Monday 2nd September 2019.